Where research meets the sport and the boardroom
Wegwyser is a Swedish consulting firm founded by Matthias Holmstedt — PhD, researcher at Mälardalen University, and former elite ice hockey player. We help clubs, federations, executives, and organizations navigate complex decisions with clarity, evidence, and a competitive mindset.
Why Wegwyser
Academic rigor
Grounded in current research and peer-reviewed practice.
Elite experience
A former professional hockey player who understands performance under pressure.
Bridging worlds
Fluent in the language of both locker rooms and leadership teams.
Matthias Holmstedt, PhD
Founder & Principal Consultant
Matthias Holmstedt, PhD, is a researcher and consultant at Mälardalen University, and the founder of Wegwyser.
Matthias Holmstedt is an active teacher and researcher in business and management studies. His focus is on business and organizational development, employing a holistic and normative perspective with special emphasis on controlling, finance, management accounting, leadership, analytics, and AI. He has experience in various management and leadership positions in both the private and public sectors. He is a former professional hockey player with international experience, and for the last couple of years, he has focused on developing youth players.
Education
- Ph.D. — Uppsala University
- M.Sc. — Mälardalen University
- B.Sc. — BI Norwegian Business School