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About Wegwyser

Where research meets the rink and the boardroom

Wegwyser is a Swedish consulting firm founded by Matthias Holmstedt — PhD, researcher at Mälardalen University, and former elite ice hockey player. We help clubs, federations, executives, and organizations navigate complex decisions with clarity, evidence, and a competitive mindset.

Why Wegwyser

Academic rigor

Grounded in current research from Mälardalen University and peer-reviewed practice.

Elite experience

A former professional hockey player who understands performance under pressure.

Bridging worlds

Fluent in the language of both locker rooms and leadership teams.

Matthias Holmstedt, PhD
Founder

Matthias Holmstedt, PhD

Founder & Principal Consultant

Matthias Holmstedt, PhD, is a researcher and consultant at Mälardalen University, and the founder of Wegwyser.

His research focuses on business development and targets to contribute with understanding about what facilitates and aggravates progress in business. He describes core mechanisms that impact firms’ business development over time, studying historical macro changes that affect firm internationalization — such as changed political, industrial and economic prerequisites — as well as micro changes in practices related to control, governance and evaluation and their impact on firm performance. He mainly teaches methods related to decision making, such as business analytics, investment evaluation, product calculation and other management accounting related methods. He has experience as financial manager, controller, logistician and is frequently engaged as a consultant for industry and public actors.

Alongside his academic career, Matthias competed for many years at the elite level in ice hockey. Born in Karlskoga and raised in Västerås IK’s youth system, he played in Sweden’s Elitserien (SHL) with Västerås IK, in HockeyAllsvenskan and Allsvenskan, and spent six seasons in Norway with Lillehammer and Comet Halden. He also represented Norway internationally, including at the World Championship.

  • PhD and Head of Department, Marketing & Strategy at Mälardalen University
  • Former elite ice hockey player in Sweden and Norway
  • Experienced financial manager, controller and consultant to industry and public sector